Why is Customer Happiness & Success important to the success and growth of your business?
- New customer acquisition on average can cost 5X more than retaining current customers.
- Customer happiness increases lifetime value.
- Customer satisfaction is seen as one of the biggest key differentiators when it comes to retaining customers.
- Happy customers will spread the word positively, just as unhappy customers will negatively, what do you want your customer's saying about you?
Loyal Customers bring significant value:
- they stay longer and purchase more resulting in more revenue
- they cost less to serve
- they drive positive referrals
- they identify improvements and create a better experiences for others
How today's businesses are changing:
- recommendations are now more important than ever
- subscriptions are the new transactions
- the focus on recurring revenue is more important than ever, which means customer satisfaction is a top priority across the entire organization
Want to learn more about NPS? Read our blogs here.